Canned tuna anyone?

I want to show you an advertisement for canned tuna that has been appearing in Canada, and then I’ll tell you my reaction:

When I saw this, my brain instantly read “flavourless”. It wasn’t as if I was looking for something clever — that’s just how I saw it, naturally. I think it’s natural for me to notice or remember most strongly the beginning and ending of a block of text.  It is as if a disgruntled member of the advertising team skillfully designed a cognitive illusion to make me dislike the product. Perhaps, though, I am the only one to react this way.